Kill (most of) your adjectives
Mark Twain said: ‘When you catch an adjective, kill it.’ Those are words to live by for journalists and communications people everywhere. At best, an adjective can clutter up a news story. At worst, it can make you…
Latest posts
There are several things you can do to help the communications team work with you in the most effective way. Get in touch early! Give us…
Date 16 February 2024
Category Publicising your research
A press release is a corporate document sent to journalists on behalf of an organisation to announce news, projects or events associated…
Date 16 February 2024
Category Publicising your research
Social media provides the most direct route for sharing research, it is a powerful tool to disseminate your work to a wider audience,…
Date 16 February 2024
Category Publicising your research
More posts
How to write a good tweet
There are certain conventions and styles for tweets: The conversational style, as in “What I had for breakfast” etc., fragmented and makes use of abbreviations. The official, or substantive, style, written in complete…
Get started on Twitter
Getting started with Twitter is easy. The first thing is to sign up with an account. You need to provide your name, email address and password, as well as a username which will identify you to other potential…
Twitter tips
Your audience will probably be online at different times of the day, so try posting at different times of the day. Schedule posts for through the night to target international audiences. Change the feature image or…