Search by author: Linda Barclay Isles

Linda Barclay Isles
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Work with the comms team

There are several things you can do to help the communications team work with you in the most effective way. Get in touch early! Give us as much time as possible to work with you on plans and preparations and keep us…

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What is a press release?

A press release is a corporate document sent to journalists on behalf of an organisation to announce news, projects or events associated with it. The University’s Communications team will send a press release if there…

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Build your Twitter network

Twitter relies on you sharing content to your network – people and organisations you follow. In turn you want to gain followers, build your network, and increase the opportunities for your research to be seen by a…

How to write a good tweet

There are certain conventions and styles for tweets: The conversational style, as in “What I had for breakfast” etc., fragmented and makes use of abbreviations. The official, or substantive, style, written in complete…

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Get started on Twitter

Getting started with Twitter is easy. The first thing is to sign up with an account. You need to provide your name, email address and password, as well as a username which will identify you to other potential…

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Twitter tips

Your audience will probably be online at different times of the day, so try posting at different times of the day. Schedule posts for through the night to target international audiences. Change the feature image or…

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Will my research make a good news story?

Getting media coverage for university research can be a challenging task, despite the significant contributions that academics make to our society. Although research findings may be significant and interesting to…

Wooden scrabble tiles arranged into the words choose your words

Kill (most of) your adjectives

Mark Twain said: ‘When you catch an adjective, kill it.’ Those are words to live by for journalists and communications people everywhere. At best, an adjective can clutter up a news story. At worst, it can make you…

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Social media terminology

Social media is full of unique terminology that can be confusing to those unfamiliar with them. The list below outlines the key terms you will come to know through using Twitter in particular. Bio: short for biography,…